Category: Marketing Ideas

word power

The POWER of Power Words

How to get your messages, website and blogs noticed!


Ever wonder why some websites pump out viral post after viral post? Or why some brands have products that fly off the shelves while their competition falls flat? Or why you couldn’t resist clicking on a link you knew was a sleazy sales page?

The answer is simple.

These brands have smart marketers. Marketers who use power words. These power words trigger an emotional response and pack some serious punch to the allure of any sales page, headline or ad. People are utterly seduced by power words. These words get people to click, share and buy! What more could a smart marketing Cosmetologist want?

But how do these power words work?

Why Power Words Amp Up Your Marketing

Power words crank up your marketing effectiveness by:

  1. Invoking emotion: People connect to emotion, not words. Studies show that content that elicits “high arousal emotion” (anxiety, amusement) is more likely to get shared and go viral than content that doesn’t elicit emotion or elicits “low arousal” emotion. Power words are the key to evoking these “high arousal” emotions. Examples include words like “Instantly”, “Mistakes,” and “Hilarious”.


  1. Triggering curiosity: Curiosity may have killed the cat, but it makes the marketer’s life easy. Research published by Harvard Business Review found curiosity to be one of the most powerful triggers for something to “go viral”. Since we have a hard time resisting our curiosity, strategic use of power words makes it almost impossible for us to not to click, share, and read. Power words that trigger curiosity include words such as: Proves, reveals, and ridiculous.


Take this headline for example

21 Sibling horror stories that will make you cringe

The power words “cringe” and “horror stories” both elicit emotion (fear, anxiety), and their combination triggers curiosity (“why are these horror stories so cringe-worthy?”). If this headline just said “21 Funny Sibling Stories”, you probably wouldn’t be that interested. But, “21 cringe-worthy horror stories”, what entertaining surprises this article must contain!

The best thing about power-words is that there are so many to choose from. Google the phrase “power words” and feel yourself become dizzy from the hundreds to choose from!

These are the best places for you to use power words on your site:

  • Headlines
  • Sub-headlines
  • Product names
  • Pop-Ups
  • Landing Pages
  • Buttons
  • Testimonies
  • Email Subject headlines
  • Your business and domain names
  • Call to action

I hope this inspires you to add some POWER to your messages

Holiday marketing strategies

I love this time of the year!

Not for all the reasons that most people do, but because this is the time to really kick butt on your marketing strategies. If you have been a diligent Cosmetologist and kept very good client profile cards on your clients you will really rake in the business at this time of the year. If you haven’t been good at keeping up-to-date information on your clients, than there is no time like the present to do so! Get out that Client profile book and your appointment book, dust them off and start making phone calls, if you have to, in order to get everyone’s information up-to-date.You will need addresses, emails, birthdays, kids names, spouses names, heck even the pets names! Get it all! 

Now is when you should be sitting down and sending out your holiday cards to your clients. I have an amazing system that I use called sendoutcards.  I LOVE this company! Not only can I get this task done in about 10 minutes but it cost me pennies. I can send gifts, gift cards, brownies, cookies and a bunch of other stuff to all those clients who have made my business rock this last year. I can send cards that say what my holiday specials are, remind clients that I sell gift certificates that make great stocking stuffer’s and include photos of new products I’ll be introducing in 2016. All told I can hit my clients with at least four cards before the new year begins. 

Staying in front of your clients at all times is so important that Budweiser, Coke and Pepsi will spend millions at the super bowl this year to remind people of their products. YOU ARE NO DIFFERENT! You must constantly be at the front of your clients minds when it comes to getting their beauty services or they will be tempted to do business with someone else! Please check out this link to and see how this incredible company can change your whole marketing game plan. If you have any questions about this company or how to use it, please email me here, I will answer all your questions without delay.

How to be a successful cosmetologist

Hello and welcome to my blog. Each time I come across a marketing idea that I think will help you I will post it here.