The Only Book Written Exclusively To Help Cosmetologists Succeed
Picking the Right Salon
Picking the right Salon to set your business up in is one of the most important decisions that you can make in your career as a Cosmetologist. In this chapter I cover the three main areas you must consider very carefully before you choose your "new home" for your business.
The Five "Tools" Every Cosmetologist Needs To Succeed
Chapter two is dedicated to showing and explaining to you the "tools" that you will need to use to reach the income you desire. These "tools" include business skills, organization skills, how to use personalized correspondence, and a strong business card that gets results.
Creating A Powerful Business Card & Developing Your Marketing Mindset.
In chapter three I explain exactly how to build a powerful business card that your clients will not throw away. Using the outline that I will show you, your business card will set you apart and leave a lasting impression on all that see it. I also explain what a "marketing mindset" is and how you can develop yours.
Creating our Brand, Honing Your Image and The Importance of Developing Your "Niche"
Chapter four is dedicated to turning you into a super star. I am going to explain why it is so important for you to establish yourself a brand. How to hone that image into a specialty and separate yourself and become a "one of a kind" Operator that your clients can't live without. I also begin to show you why it is so important for you to dress as a Professional.
Seven Attitude Adjustments and Why You Must Dress to Impress.
The seven attitude adjustments that I will show you in chapter 5 will change not only the way you do business but your entire outlook on all your interactions with the people around you. Your attitude determines your altitude! Chapter 5 is also about presenting your image in the best manner possible at all times. By dressing to impress, people will notice you as a professional they can trust.
Unleashing The Power of The Internet
Chapter 6 will take the guess workout out of the internet, search engine optimization words, website building, online business listings, social media and social networking, and email marketing. I will show you why it is so important to have an online presence to grow your business and how to do it using all the tools the internet has to offer.
How To Network and Come Back With Clients
I am going to walk you through exactly how to go to any type of function such as a Chamber meeting or a social Mixer and feel completely in control and actually build a clientele from these activities. I will show you how to eat, dress, talk and get the results you want from networking.
Building Your Empire of "150" and Earning $90,000 Plus a Year
You have been told it's possible to earn $90,000 a year as a Cosmetologist, now I'm going to show you how. I am going to take you step by step through the process necessary to earn this kind of income and more. No tricks, no gimmicks, just real facts and real information.
How to Add $25,000 More to Your Income Through Product Sales
I am going to show you how a simple sale of two products per service can greatly increase your yearly income. I will show you how to sell retail without feeling nervous or "pushy". There is a great opportunity available for you to make a lot of money if your selling the right products to your clients.
Keeping It Going - Setting Goals
You are on a great journey towards your future success and I want to make you make it all the way to the top. Goals are fun to score in the games we play and they are fun to accomplish in life! I want to show you how to stay focused on your future and reach the destiny you desire in your career as a Cosmetologist and the life you deserve as a person