I love this time of the year!
Not for all the reasons that most people do, but because this is the time to really kick butt on your marketing strategies. If you have been a diligent Cosmetologist and kept very good client profile cards on your clients you will really rake in the business at this time of the year. If you haven’t been good at keeping up-to-date information on your clients, than there is no time like the present to do so! Get out that Client profile book and your appointment book, dust them off and start making phone calls, if you have to, in order to get everyone’s information up-to-date.You will need addresses, emails, birthdays, kids names, spouses names, heck even the pets names! Get it all!
Now is when you should be sitting down and sending out your holiday cards to your clients. I have an amazing system that I use called sendoutcards. I LOVE this company! Not only can I get this task done in about 10 minutes but it cost me pennies. I can send gifts, gift cards, brownies, cookies and a bunch of other stuff to all those clients who have made my business rock this last year. I can send cards that say what my holiday specials are, remind clients that I sell gift certificates that make great stocking stuffer’s and include photos of new products I’ll be introducing in 2016. All told I can hit my clients with at least four cards before the new year begins.
Staying in front of your clients at all times is so important that Budweiser, Coke and Pepsi will spend millions at the super bowl this year to remind people of their products. YOU ARE NO DIFFERENT! You must constantly be at the front of your clients minds when it comes to getting their beauty services or they will be tempted to do business with someone else! Please check out this link to Sendoutcards.com and see how this incredible company can change your whole marketing game plan. If you have any questions about this company or how to use it, please email me here, I will answer all your questions without delay.